Instructor(s):
Known as the guy to call when “it” hits the fan, Gerard Braud (Jared Bro) is an expert in crisis communications and media issues. He is an international trainer, author and speaker, who has worked with organizations on five continents.
He is the author of Don’t Talk to the Media Until… 29 Secrets You Need to Know Before You Open Your Mouth to a Reporter.
Gerard has been active in the field of communications since 1979. For 15 years, he worked in print, radio and television as a front line journalist. His affiliate reports have been seen around the world on NBC, CBS, CNN and the BBC.
Course Objectives:
Leadership When “It” Hits the Fan
Social Media When “It” Hits the Fan
What is Your “It”? – Vulnerability Assessment Exercise
Know Your Audience When “It” Hits the Fan
Media Interviews When “It” Hits the Fan
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