Without active and effective engagement from police leaders, negative one-sided media narratives about policing are nearly inevitable. And the negative impact of inaccurate reporting is a barrier to police operations and public safety.

It is vitally important that your agency regularly communicates with the public—through both traditional media and social media—and that you place a particular emphasis on rapidly responding to misinformation before it develops into a false narrative that is cemented for large segments of your community.

In this two hour webinar, Chief Harry P. Dolan (ret.) will discuss:

• The importance of media engagement in community policing
• Managing officers’ social media activity to minimize unnecessary damage to public trust
• Communicating in a crisis
• The importance of strong, plain language in the face of verbal attacks on the agency